TotW
The Earthpack Backpack Company (EBC) has been notoriously known for their intense marketing techniques. Their most controversial practice happened in 199X when they placed tracking devices inside their line of yellow backpacks. The original intent for tracking was to identify the locations of their customers in hopes of capturing photos of their product being used by locals. Having advertisements of locals wearing the backpacks in their hometown and in scenes familiar to shoppers was the EBC strategy to hopefully boost its sales of yellow backpacks.
The Earthpack Backpack Company hired out a freelance photographer with the pseudo name Photo Man to take the photos of customers wearing the new line of packs. PM owned and operated his personal photography and media graphic design company called Fuzzy Pickles. He was hired out to make EBC’s name great and was given full access to their tracking and GPS systems as well as the company’s pilot and helicopter. Needless to say the EBC was very committed to marketing their line of yellow backpacks.
However neither the EBC nor the Photo Man took into consideration that some of their customers would wear their traceable sacks to such a considerable large number of locations spread across the four corners of the Earth. This was the case with an adolescent from the suburbs of Onett who proudly wore his backpack not just in his hometown but throughout the whole world. With the assistances of the EBC’s resources the hired on photographic genius was able to capture 32 amazing pictures of the yellow pack being worn all over the planet. This caused EBC to rethink their marketing strategy from solely focusing on the locals wearing their products in their hometowns to more emphasis on how their product can be used worldwide.
Eventually world travelers caught wind of this global photo collage that was being developed which lead to the Monotoli Travel Agency (MTA) initiating with both the Earthpack Backpack Company and with the Photo Man to collaborate on making an unprecedented travel guide that still amazes its readers today.
MTA’s vision was to use the talents of the Photo Man to create a product that would benefit both the new and seasoned traveler. Not just an ordinary guide but an in-depth travelling resource providing information on area location statistics, shopping, entertainment, dining, points of interest and much much more. They sought out to leave no stone unturned as they provided handy information for travelers exploring locations in Eagleland, Foggyland, Chommo and beyond!
Though their vision was huge through collaboration and hard work they were able to pull it off with great success. The end result benefited the Monotoli Travel Agency as the word got out about many exotic locations around the world boosting tourism to faraway places. Also the Earthpack Backpack Company had a tremendous boost in sales as tourists saw yellow knapsacks conveniently product placed on the 8 postcards that made up the cover of this amazing guide. Though the Photo Man received a huge monetary gain from his hard work snapping shots around the world, when he was asked about what he benefited the most from the success of this joint endeavor he humbly responded, “I am glad that my great photographs will always bring back the fondest of memories.”
Ape Software Development Team’s office located a few blocks away from the Monotoli Travel Agency in Fourside witnessed firsthand the huge success of the collaborative work that was done in order to produce such an amazing product. At the time Ape was currently looking for a fresh approach to market one of their new projects they were working on. Seeing the victory that MTA’s travel guide achieved, they decisively bought the rights to the guide in hopes to use it alongside their new project Earthbound hoping that it will serve to be just as fruitful for them as it had for others.
-JesusLovesNess
The Earthpack Backpack Company (EBC) has been notoriously known for their intense marketing techniques. Their most controversial practice happened in 199X when they placed tracking devices inside their line of yellow backpacks. The original intent for tracking was to identify the locations of their customers in hopes of capturing photos of their product being used by locals. Having advertisements of locals wearing the backpacks in their hometown and in scenes familiar to shoppers was the EBC strategy to hopefully boost its sales of yellow backpacks.
The Earthpack Backpack Company hired out a freelance photographer with the pseudo name Photo Man to take the photos of customers wearing the new line of packs. PM owned and operated his personal photography and media graphic design company called Fuzzy Pickles. He was hired out to make EBC’s name great and was given full access to their tracking and GPS systems as well as the company’s pilot and helicopter. Needless to say the EBC was very committed to marketing their line of yellow backpacks.
However neither the EBC nor the Photo Man took into consideration that some of their customers would wear their traceable sacks to such a considerable large number of locations spread across the four corners of the Earth. This was the case with an adolescent from the suburbs of Onett who proudly wore his backpack not just in his hometown but throughout the whole world. With the assistances of the EBC’s resources the hired on photographic genius was able to capture 32 amazing pictures of the yellow pack being worn all over the planet. This caused EBC to rethink their marketing strategy from solely focusing on the locals wearing their products in their hometowns to more emphasis on how their product can be used worldwide.
Eventually world travelers caught wind of this global photo collage that was being developed which lead to the Monotoli Travel Agency (MTA) initiating with both the Earthpack Backpack Company and with the Photo Man to collaborate on making an unprecedented travel guide that still amazes its readers today.
MTA’s vision was to use the talents of the Photo Man to create a product that would benefit both the new and seasoned traveler. Not just an ordinary guide but an in-depth travelling resource providing information on area location statistics, shopping, entertainment, dining, points of interest and much much more. They sought out to leave no stone unturned as they provided handy information for travelers exploring locations in Eagleland, Foggyland, Chommo and beyond!
Though their vision was huge through collaboration and hard work they were able to pull it off with great success. The end result benefited the Monotoli Travel Agency as the word got out about many exotic locations around the world boosting tourism to faraway places. Also the Earthpack Backpack Company had a tremendous boost in sales as tourists saw yellow knapsacks conveniently product placed on the 8 postcards that made up the cover of this amazing guide. Though the Photo Man received a huge monetary gain from his hard work snapping shots around the world, when he was asked about what he benefited the most from the success of this joint endeavor he humbly responded, “I am glad that my great photographs will always bring back the fondest of memories.”
Ape Software Development Team’s office located a few blocks away from the Monotoli Travel Agency in Fourside witnessed firsthand the huge success of the collaborative work that was done in order to produce such an amazing product. At the time Ape was currently looking for a fresh approach to market one of their new projects they were working on. Seeing the victory that MTA’s travel guide achieved, they decisively bought the rights to the guide in hopes to use it alongside their new project Earthbound hoping that it will serve to be just as fruitful for them as it had for others.
-JesusLovesNess
